Web Design

Promote your business with a professional website design

Applying sound principles of Web design to your company's site is essential. A professionally laid out and designed website communicates key values to customers and makes it easier for them to learn more about your products or services. When it comes to commercial website design, there are definitely some dos and don'ts that you should always keep in mind.

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Web Page Design Dos

Whether you choose to hire a professional Web design firm or just retain the services of a freelance Web designer, there are some features that are always desirable in a commercial website. Your list of Web design dos includes:

  • Keep your background simple. While image-based backgrounds can look striking, they take focus away from the actual content on your site and can make navigation needlessly confusing.
  • Organize your page. Keep it clean and simple. Do not bombard the viewer with a lot of complex design elements, flashing boxes and highly saturated colors. Easy navigation is the key to successful Web page design.
  • Limit the length of your pages. Articles shouldn't run any longer than about half a dozen screen lengths, at the very most.
  • Put a navigation menu on every page. This will make it easy for visitors to surf around your site without worrying about losing their way to the information they were looking for in the first place.
  • Link home. On every interior page, include an easy-to-see link back to your company home page.

Web Page Design Don'ts

While a professional Web design company will know what to include and what to avoid to make your website an effective Internet marketing tool, you need to be aware of potential pitfalls if you're going to be directing a Web programming freelancer. Some of the most important don'ts to keep in mind include:

  • Don't use horizontal scrolling. Also, don't make your lines of text too wide; narrow text columns promote better readability.
  • Don't include long, bulky paragraphs. If you have articles on your site, keep sentences and paragraphs short. Reading information off a computer screen is not the same as reading it off a printed page.
  • Don't go overboard with Flash animations. These can kill your website. They take up a lot of bandwidth and can be frustrating to navigate around. Though they can look slick, they're often not worth the trouble and certainly aren't a necessary component of a good commercial site.
  • Don't use frames. While they can enhance your site's navigability, they make it impossible for viewers to bookmark specific interior pages. Frames can also negatively affect the way your site appears in search engine results.

For best results, let the professionals build your business website. They'll be sure that your website is designed to attract and impress customers.